Since the firm’s founding in 1978, we have published three monographs. The two previous books are of traditional format and aesthetic and follow a structure very common to many monographs: a look back at a body of completed works. For Reveal Filter Evolve Effect we wanted to break away from the conventional, place more emphasis on the firm’s philosophy and practice, and inform the reader at many levels. Given that architecture monographs have two essential purposes—the first to market a firm’s talents and skills and the second to document and preserve its history of achievement—we believed our books should teach how architecture really happens. Reveal Filter Evolve Effect was a strategic opportunity to be memorable and singular, and to connect with our audiences in a relevant and new way.
Reveal Filter Evolve Effect
Category
Book/Monograph > Book/Monograph-Print Edition
Description
FXFOWLE
New York, New York
Winner Status
- Merit Award