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MCA Judging Criteria and Awards

Judging Criteria and Scoring

All entries will be evaluated using the following point system:
1. Marketing Objectives-20
2. Target Audience and Research /Planning-10
3. Content Messaging-15
4. Content–Deliverable -20
5. Results-20
6. Creative Brief-15
Total: 100 points

Point system subject to change. Awards will be given only if the entries meet all the necessary criteria.


MCA  Finalists

MCA Finalists are the top-scoring entries in all categories. The Finalists will be recognized during the SMPS MCA Awards Ceremony in conjunction with Amplify A/E/C, the SMPS Annual Conference in July 2024.

Award of Excellence

The Award of Excellence is given to the overall highest-scoring entry in the category.

Merit Certificates

Merit Certificates are given to the second and third-placed entries in the category. Merit certificates are based on the number of entries in the category and the average score within the category. Merit certificates are not guaranteed in every category.

Best of Show Award

Category winners will be considered for the Best of Show award. A panel of industry representatives will select the Best of Show. The winner will be announced during the SMPS MCA Awards Ceremony in July  2024.

People’s Choice Award

All finalists are eligible for the People’s Choice Award. Winning MCA entries will be featured in the MCA Gallery.  The winner will be announced during the SMPS MCA Ceremony in July 2024.