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MCA Judging Process and Awards

Who Are the Jurors?

Juror selection is based on years of experience in marketing, communications, and the design and building industry. The entries in each category will be evaluated by a group of jurors comprised of  SMPS  members that are Fellows of the Society or Certified Professional Services Marketers (CPSMs) that have volunteered to participate.  Feedback by the jurors is provided to all entrants, along with their scores in their entry portal.

The Call for Jurors will be email directly to all current CPSM and Fellows that are members of SMPS on January 15, 2019. Jury selection is based on first come, first serve.

Judging Criteria and Scoring

All entries will be evaluated using the following point system:
1. Marketing Objectives-20
2. Target Audience and Research /Planning-10
3. Content Messaging-15
4. Content–Deliverable -20
5. Results-20
6. Creative Brief-15
Total 100 points

Point system subject to change. Awards will be given only if the entries meet all the necessary criteria.


Finalists will be recognized during the  SMPS Awards Program on August 1 in Washington, DC during Build Business, the SMPS Annual Conference.

Best of Show Award

Category winners will be considered for the Best of Show award. A panel of industry representatives will select the Best of Show. The winner will be announced during the SMPS Evening of Excellence on August 1.

People’s Choice Award

All finalists are eligible for the People’s Choice Award. Winning MCA entries will be displayed July 31-Aug 2 during Build Business. Conference participants will be invited to vote for their favorite entry. The winner will be announced during the SMPS Awards Program on August 1.

MCA Outstanding Chapter Awards

SMPS will recognize the chapter with the most winning entries from the 2019 MCA competition. An award will be presented chapters based on their membership size, (small, medium, large and extra-large). One chapter from each size category may be recognized during the SMPS Awards Program on August 1.