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Categories

Select the entry format for each category on the entry form.

Digital: Entry’s original deliverable format to the audience was web-based. Submit URL for entry. Be sure to test your links before submitting.
Print:
 Entry’s original deliverable format to the audience was a printed piece. Submit pdf of the print piece. Entries will be judged completely online.
Mixed: Both print and digital formats were used to deliver entry to the audience. Submit both pdf of print piece and URL to view the digital component.

NEW for 2021!

Crisis Management and Communications
Limited to one complimentary entry per firm in this specific category. No "additional entry discount" will apply to this entry, only paid entries to qualify for a discount. 
Entries should provide details of how a one-time crisis or ongoing critical issue was managed. Examples that can be submitted: crisis management and/or communication plans, campaigns, virtual events, videos, and social media messaging created between January 2019 to January 2021. This category also includes any event or issue that has had (or may have) an extraordinary impact on your firm's way of business and culture. The messaging can be external or internal. The entry must be in digital format. Supporting pdf documents such as a communications plan may be included.

Criteria Change: Holiday and Special Event Entries
If entering a holiday or special event entry, it must be entered in those specific categories only. We will not accept entries created for those types of events in other categories this year. For example, if submitting a holiday video it would be entered into the Holiday-digital only category. It can no longer be entered in the Video-external or internal categories.


 ADVERTISING (Digital, Print, or Mixed)
An individual print or digital advertisement or ad campaign.
Submittal Requirements: A pdf of a printed ad, or a pdf containing each ad if a series. If entering a digital piece, include a web link to view the original digital format online.

BOOK/MONOGRAPH (Digital, Print,  or Mixed)
A complete, originally printed or digital publication that addresses an issue of relevance to the A/E/C industries or features the work of a firm. The publication must have an unlimited shelf life and be professionally produced for mass distribution. A monograph is a single-authored, one-time publication on a specific, often limited subject. If the original book/monograph was printed and also had an e-book version created, then enter under mixed media.
Submittal Requirements: A pdf of the book/monograph. If submitting a digital book,  include a web link to view the original digital format online.

Brand Awareness Campaign (Digital, Print, or Mixed)
A comprehensive, multi-tactic campaign that takes place over an extended period of time to promote brand awareness of your firm. The campaign must include a combination of tactics and media—print, digital, or multimedia—and implementation strategies.
Submittal Requirements:  A pdf of your marketing plan describing campaign focus and objectives. Submit one copy of any collateral pieces and multimedia aspects of the program. If media relations was part of the campaign, please submit a copy of releases/media kits/features developed and a list of results. Include photographs of any materials (e.g., trade show display) and include a web link to view original digital format components online.

BROCHURE (Digital or Print)
A print or digital publication describing your firm’s general capabilities. A brochure has a limited shelf life, as a firm’s capabilities, staff, and projects change over time.
Submittal Requirements: A pdf of the printed brochure. If entering a digital brochure, include a web link to view the original digital format online.

CORPORATE IDENTITY (Mixed)
Specify identity type on entry form:
•    New Identity: A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of a new corporate identity treatment.
•    Rebranding: A consistent graphic image applied to your firm’s print and/or digital collateral materials for the purposes of rebranding your firm.
Submittal RequirementsFor rebranding entries submit a before-and-after representative sampling of materials that convey your firm’s corporate identity. For new identity entries, submit a representative sampling of materials that convey your firm’s new corporate identity. Both types of submissions may include logo applications such as letterheads, business cards, brochures, newsletters, and note cards. If available, the corporate identity manual or graphics standards should be included as well as web links to view original digital components online.

NEW! Crisis Management and Communications
*Limited to one complimentary entry per firm in this specific category.
Entries should provide details of how a one-time crisis or ongoing critical issue was managed. Examples that can be submitted: crisis management and/or communication plans, campaigns, virtual events, videos, and social media messaging created between January 2019 to January 2021. This category also includes any event or issue that has had (or may have) an extraordinary impact on your firm's way of business and culture. The messaging can be external or internal. The entry must be in digital format. Supporting pdf documents such as a communications plan may be included.

DIRECT-MAIL CAMPAIGN (Digital, Print, or Mixed)
Marketing materials designed to reach a specific target audience through a print or digital campaign. A direct-mail campaign may include form letters, pamphlets, postcards, emails, and announcements.
Submittal Requirements: Include all the pieces in a series of mailings. If the campaign was conducted via email, include a web link to view original digital component online.

HOLIDAY PIECE
Please note, new for the 2021 program, if entering a holiday entry, it must be entered in the holiday categories only. We will not accept holiday entries in other categories. For example, if submitting a holiday video it would be entered into the Holiday-digital only category. It can no longer be entered in the Video-external or internal categories.

  • Holiday (Digital)
    A digital piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to ecards, websites, web apps, and videos.
  • Holiday Piece (Print)
    A print piece produced for one-time use to promote a generally recognized holiday; examples include but are not limited to a greeting card, party invitation, client appreciation gift, or calendar. 
  • Holiday Piece (Mixed)
    A combination of both print and digital work produced for one-time use to promote a generally recognized holiday;  examples include but are not limited to a greeting card, party invitation, client appreciation gift, or calendar.

INTERNAL COMMUNICATIONS (Digital, Print, or Mixed)
Any print or digital communications vehicle intended for an employee audience, including but not limited to a recognition program, awards program, or communications associated with mergers, acquisitions, or new business-line initiatives. Employee newsletters should be entered in the Newsletter–Internal category.
Submittal Requirements: A pdf of the materials. If entering digital communications, include a web link to view original digital format online.

MOBILE APP (Digital)
An application created for your firm specifically for viewing on a mobile device.
Submittal Requirements: Jurors will view entries on mobile devices. Include a link to where it can be downloaded from your website or one of the major app stores (along with a free access or redemption code if the app is not free, so that our judges can download it).

NEWSLETTER/ PUBLICATION –EXTERNAL (Digital, Print, or Mixed)
An external, client-focused publication designed in newsletter or magazine format and produced via print or digital media. This includes a printed or digital serial publication or periodical in the editorial format that presents one or more points of view. A magazine may enter this category if it has a client or external audience.
Submittal Requirements:  A pdf of each of the last three issues of the publication. If entering a digital newsletter, include a web link to view original digital format of last three issues online.

NEWSLETTER–INTERNAL (Digital, Print, or Mixed)
An internal, employee-focused publication designed in a newsletter format and produced via print or digital media. NOTE: If the newsletter is being used for employee retention purposes, enter it in the Recruitment and Retention Communications category.
Submittal Requirements: A pdf of each of the last three issues of the newsletter.  If entering a digital newsletter include a web link to view original digital format of last three issues online.

PROJECT PURSUIT MARKETING (Digital, Print, or Mixed)
An item or series of items developed in support of winning a project. Materials may be print and/or digital and include qualification packages, proposals, presentations, interview tools, leave-behinds, or other pieces that contributed to the total effort.
Submittal Requirements: A pdf of the materials. If submitting digital files, include a web link to view original digital components online. Note: You may omit information deemed proprietary. In the notes section of entry form, please note where you have omitted proprietary information.

PROMOTIONAL CAMPAIGN (Digital, Print, or Mixed)
A comprehensive, multi-tactic campaign that takes place over an extended period of time to promote a specific company message, event, program, or project. The campaign must include a combination of tactics and media—print, digital, or multimedia—and implementation strategies.
Submittal Requirements: A pdf of your promotional plan describing campaign focus and objectives. Submit a pdf of any collateral pieces and multimedia aspects of the program. If media relations were a part of the campaign, please submit a pdf of releases/media kits/features developed and a list of results. Include a web link to view original digital format components online.

RECRUITMENT AND RETENTION COMMUNICATIONS (Digital, Print, or Mixed)
A program designed to recruit potential and retain current employees through print and/or electronic communications, including but not limited to ads, brochures, form letters, pamphlets, postcards, announcements, and email promotions.
Submittal Requirements:  A pdf of all the pieces in the communications program. For digital pieces, including a web link to view original digital components online.

SOCIAL MEDIA (Digital)
Specify type on entry form:

  • Basic (FB, Twitter, Instagram, LinkedIn)

  • Blogs

  • Podcasts

Any marketing effort that utilizes online social media tools to provide a platform for thought leadership, collaboration, and user interaction. Can be one platform or a combination of platforms.
Submittal Requirements: Include a web link to view online, for blogs and podcasts, submit at least three consecutive postings/episodes for review.

SPECIAL EVENT
Please note, new for the 2021 program, if entering a special event entry, it must be entered in the special event categories only. We will not accept special event entries in other categories. For example, if submitting an anniversary celebration promotional campaign it would be entered into the Special event (mixed media) category. It can no longer be entered in the promotional campaign categories.

  • SPECIAL EVENT (Digital)
    Digital pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or groundbreaking. Submittal Requirements: Include a web link to view original digital components online.
  • SPECIAL EVENT(Mixed)
    Print and digital pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or groundbreaking. Submittal RequirementsA pdf of the materials. Include images of the original packaging if possible and include a web link to view original digital components online.
  • SPECIAL EVENT (Print)
    Print pieces produced for one-time use to promote a special event including but not limited to an anniversary, new name, office opening, dedication, or groundbreaking. Submittal RequirementsA pdf of the materials. Include images of the original packaging if possible.

TRADESHOW MARKETING (Digital, Print, or Mixed)
Communication pieces and display created to promote a firm’s attendance at tradeshow exhibits or used during the trade show to attract booth traffic. Materials may be in print and/or digital format.
Submittal Requirements: A PDF of produced materials. Include photographs of booth or display at the event. You may include a  web link to view any digital components that support the trade show entry.

VIDEO (Digital)
Specify video type on the entry form:

  • External: A video created for external communication purposes.

  • Internal: A video created for internal communication purposes.

Submittal RequirementsSubmit web link to view online in the original format. Reminder: criteria change for 2021 Holiday and Special Event Entries: If entering a holiday or special event entry, it must be entered in those specific categories only. We will not accept entries created for those types of events in other categories. For example, if submitting a holiday video, it would be entered into the Holiday-digital only category. It can no longer be entered in the Video-external or internal categories.

WEBSITE (Digital)
Specify Website type on the entry form:

  • External: An external, public website that either promotes your firm or has been launched by your firm for a specific project.

  • Internal: Internal websites or intranets that have been launched for the purpose of your firm’s internal communications.
    Submittal Requirements: Include a website link and a temporary access code if submitting an internal website that requires a passcode.

Questions?

Contact Molly Dall’Erta, SMPS Headquarters, at molly@smps.org or 703.684.2270.