After coming to the realization that the Hafer brand (or lack thereof), was holding us back, we decided to make a change. Our old look didn’t feel creative which is problematic when we are selling our team’s ability to creatively solve problems. Our story was also lacking when it came to our process, which focuses on how our designs impact people’s lives. That human element was missing.
We dug deep and crafted our story with a new brand concept, complete with a mission to “collaborate with clients to create environments that inspire today, tomorrow and for years to come.” Our passion was brought to life, showcasing our creative abilities. Our company name had been “Hafer Associates” for years – we made the shift to just be “Hafer”. It was more renowned, and didn’t sound like a law firm.
The concept of the brand came to life in a complete overhaul of the visual aesthetic. We’re talking a wildly different color palette, and a minimal look and feel. This was applied to all the collateral, proposals, and a new website.
When you pour your heart, soul and resources into a rebrand of this size, you want people to notice. So, a rollout campaign, showcasing the Hafer story and unveiling the new brand was shared with our clients and broader community. The feedback was amazing! When a small design firm is now able to compete with national firms due to a rebranding exercise, I would say that it was a smashing success!
Hafer Corporate Identity Rebrand
Category
Corporate Identity > Corporate Identity-Re-branding
Description
Hafer
Evansville, IN
Winner Status
- Merit Award