Our newsletter consistently struggled with lack of engaging content and willful participation.
As PENTA underwent a rebranding exercise in 2015 – it’s 15th anniversary - we engaged clients and employees to help. From this several consistent messages emerged:
- PENTA is about people
- We are great builders
- Our unique, caring family culture
Applying the messages revealed in our branding research, Marketing performed a ‘newsletter experiment.’ Our team invited employees to stop by, give us a call, tell us their stories, and Marketing would handle the writing. The result? For the first time in the newsletter’s history, content came in droves! The experiment worked.
The stories of our projects, employees, and culture came to life, and people took notice. PENTA employees became interested in reading the product and began developing engaging content on their own to match what was being printed – providing a backlog of information for Marketing to refer to.
Concurrently, the newsletter itself underwent a dramatic design overhaul – from a familiar template to more of a boutique magazine with a fresh – though branded – look each month.
The fruits of our approach paid off. Internal feedback – also a first – was extremely positive. Long-standing clients, joint venture partners, and peer group members wanted to know how we put this product together every month, so they can improve their own company newsletters.
Please refer to the links on our PRINTED APPLICATION FORM and TABLE OF CONTENTS to view the last three newsletter copies online.
The PENTA Building Group: Inside PENTA Monthly Newsletters
Category
Newsletter-Internal > Newsletter-Internal-Mixed Media
Description
The PENTA Building Group
Las Vegas, NV
http://user-h0z0k1x.cld.bz/Inside-PENTA-October-2015-Newsletter
Winner Status
- 1st Place