CDM Smith Alternative Delivery: Building Better Designs Campaign
Brand Awareness Campaign > Brand Awareness Campaign-Mixed Media
- 2nd Place
Our firm has carried out over $3 billion in design-build work over the past decade, has been ranked as an Engineering News Record’s Top 100 Design-Build Firm since 2004, and has won over 14 Design-Build Institute of America awards; yet, CDM Smith is too often perceived as a design firm, not a design-builder. Our campaign redefines CDM Smith as an engineering and construction firm helping us to capture more of the market and support our firm-wide strategic plan.
The DB campaign has fully leveraged existing resources to generate profound value. All the interactions made by this campaign were relayed to our sales staff via our client relationship management (CRM) system so that highly-strategic opportunities could be developed and pursued.
Our campaign was so successful that our firm’s CEO approved four other campaigns for 2015-2016 and the hiring of additional team members.
The Alternative Delivery: Building Better Designs campaign represents the high quality, ambitious objectives, and measurable results that SMPS encourages its members to pursue. This campaign was national in scope and audacious in scale, and it was led and driven by SMPS members operating out of our Boston offices. This campaign is a winner because it represents the powerful impact that SMPS members can make when given the resources and creative freedom to pursue the best modern marketing techniques in the A/E/C industry.