Creative Brief

When you mix the need to deliver important company news with Queen’s greatest hits, leadership dressed as rockstars, and air guitar jam sessions, you get an unforgettable, high-energy, year-end company meeting that keeps team members engaged, informed, and inspired.

With 1,900+ team members, 14 offices, and construction sites nationwide, delivering timely and effective internal communication is essential. To meet this need, we turned to video to energize our quarterly all-hands meetings—but our celebratory year-end meeting takes it to the next level.

Each year, this meeting is built around a fun, widely relatable theme that weaves through a scripted, professionally edited video, ensuring an immersive experience. By spotlighting promotions, celebrating team achievements, and sharing company updates with humor and energy, our rock ‘n’ roll-themed 2024 year-end meeting had an impressive 81% live viewership.

Beyond entertainment, this approach fosters connection. Interactive elements and leadership’s on-screen presence create a sense of belonging, while live-streaming via Vimeo ensures equitable access across all locations. More than just a meeting, it’s a cultural moment—one that unites, informs, and amplifies our shared success.