Creative Brief

Treanor is a national architecture firm that competes with firms more than 10x its size. By focusing on market-specific experience and a client-focused service model, Treanor has found success working in tight-knit teams with years of experience together on specific project types. After decades of growth through M&As and organic growth, this depth of knowledge—while critical to the firm’s business strategy—needed to be streamlined and communicated across a more cohesive and representative brand.

The goals of the rebrand were to:

• Unify the firm’s market-specific expertise under one strong branded front to the marketplace
• Communicate the unique value of Treanor’s expertise to internal and external stakeholders
• Provide a seamless customer and employee experience across all brand touchpoints

In 2022, Treanor was ready for this next chapter of its history. That year, we began the research process, and in 2024 we rolled out the new brand. The brand includes a new name, logo, messaging, collateral, and website.

After only six months post-rebrand, Treanor streamlined its visual identity across all eight of its markets, reduced working time on proposal production by 28%, outperformed its previous website analytics in every metric, and attracted new national and international partners based on website messaging. Treanor also won several national and global awards for its redesigned website.

Please see “Strategic Plan” submitted in “Additional URL #1” for the full report featuring goals, objectives, strategies, tactics, and ROI.