Creative Brief

Come on down! It’s your turn at KWRE’s Price is Right and we’re playing Plinko! Pick up your puck and drop it in, let’s see what you’ll get!

Challenged to find a way to hyper-saturate our new KWRE brand-identity in the renewable energy market, we engineered a three-pronged approach to maximize tradeshow engagement, brand visibility and saturation, and lead generation!

1. Pre-Event Hype – KWRE promoted its presence on social media with posts one week before, the day before, and during/after events, ensuring attendees knew where to find us.

2. Eye-Catching Booth – Designed for impact, our booth featured bold graphics, branded furniture, high-quality enduring practical SWAG and a dynamic services highlight video, drawing in passersby.

3. Plinko: The Ultimate Engagement Tool – More than a game, Plinko was an interactive lead-generation powerhouse:

• “Pay to Play” – Attendees engaged with KWRE staff and scanned badges or traded business cards before dropping a puck.
• “Winning Conversations” – Leads were funneled into deeper discussions with technical experts.
• “Jackpot Outcomes” – This strategy resulted in securing 80% of KWRE’s revenue from tradeshow leads, more than tripling its revenue goal in its inaugural year.

KWRE’s tradeshow marketing strategy wasn’t just booth traffic—it was business traction. Through pre-event promotion, a high-impact booth, and Plinko-driven engagement, KWRE transformed conference interactions into lasting industry relationships.