Creative Brief

The holiday season is about connection—gathering with friends, sharing stories, and raising a glass to the year’s successes. At MA Design, we wanted to create a gift that embodied this spirit, bringing us closer to our clients in a personal and memorable way. Instead of a typical corporate gift, we crafted something unique: a beautifully designed drink recipe book we playfully named Mixology with MA Design, featuring recipes submitted by our staff.

From festive cocktails to cozy non-alcoholic beverages, the book reflects the diverse personalities and tastes of our team. More than just a collection of drinks, it offered a way for clients to connect with familiar faces in a lighthearted, engaging way—seeing a recipe from someone they know and starting a conversation about it.

Our in-house marketing team brought the book to life—designing the layout, creating custom graphics, and pairing each recipe with a vibrant image generated using AI tools. This process added polished visual flair to each page and allowed our team to push creative boundaries while exploring new ways to incorporate AI into design workflows.

To complete the experience, we curated custom gift baskets for select clients featuring the ingredients for the Yule Mule—one of the featured recipes—along with copper mugs and branded stir sticks. We also shared a digital version of the book with a wider audience, including consulting partners and prospective clients, as part of our holiday ecard.

This multi-channel campaign mixed design, creativity, and connection—raising spirits while reinforcing relationships.