Creative Brief

In an industry where technical innovations often struggle to cut through the noise, Carollo's I-FLOAT (Inflatable Fast and Lightweight Off-gas Analysis Technology) campaign exceeded expectations by turning a groundbreaking technology into a must-have for wastewater treatment facilities pursuing environmental excellence. As the water industry's leading technology innovator, Carollo has transformed the decades-old challenge of greenhouse gas (GHG) testing into an opportunity for real-time sustainability impact.

Our strategic communication elevated I-FLOAT beyond just another technical solution by emphasizing its practical impact: helping facilities address both operational challenges and sustainability requirements simultaneously.

The results? Through promotional materials, media outreach, advertising, and conference presentations, the campaign delivered exceptional performance across all metrics. Our digital presence soared with 1,232 video views (2.5x target), 30,250 social media impressions (1.5x target), and 701 website visits (1.4x target). Media coverage exceeded expectations with 9 trade publication features (vs. goal of 4) highlighting I-FLOAT as a "breakthrough" innovation. Most impressively, the campaign achiev over 572,035 impressions through advertising (digital & print) alone, generating 23 facility demonstration requests—more than double our target. This translated to $23,000 in immediate revenue and a projected $300,000 in additional pipeline, far surpassing our $200,000 goal.

Most significantly, this campaign reinforced Carollo's position as the definitive leader in wastewater treatment innovation. By demonstrating how cutting-edge technology can deliver operational efficiency and reduce environmental impacts, we revolutionized an industry's approach to sustainability. That's Carollo Innovation!