Creative Brief

Building on our reputation for excellence and following EPA’s overhaul of the 1991 Lead and Copper Rule regulations, CDM Smith launched a campaign in early 2020 to address the public health crisis and help cities and water utilities understand the challenges. 

This campaign positioned CDM Smith as the go-to provider for services related to lead in drinking water across a variety of channels:

• Our marketing team published a landing page, numerous blog posts, detailed expert profiles, promotional videos, live & on-demand webinars and social content.
• The campaign influenced $7.48M in sales opportunities—$5.74M in won sales opportunities and $1.15M in ongoing pursuits.
•  A combined 328 clients used our interactive web tool or downloaded our compliance checklist to understand the implications of the revised Lead & Copper Rule and actions they need to take
• By the end of January 2022, 440 clients registered for a live webinar on LCRR compliance held the following month.
• Marketing activities identified 109 quality drinking water client leads not previously known to our sales force and passed those leads to sales for follow up.
• CDM Smith’s work as program manager for Newark's lead service line replacement program—considered to be a national model for success—was featured in The Economist, Engineering News-Record, and VICE News.

And we expect these results to continue to grow. With the Bipartisan Infrastructure Law, $15B has been allocated towards the removal of all lead service lines. CDM Smith is extremely well-positioned to contribute to this effort in cities across the country.