Creative Brief

Kiewit Building Group represents one of the Kiewit Corporation's 35 operating districts. Kiewit Building Group ("Kiewit") provides vertical construction services across North America, is headquartered in Colorado, and supports seven offices across the U.S.

Kiewit holds an annual District Meeting which is Kiewit's largest interal marketing and training event. Kiewit recently held its annual District Meeting, themed "20/20 Vision," in December 2019. The meeting agenda covered:

• Vision/mission
• Success/challenges
• Leadership/management approaches
• Project pursuits
• Current/new project updates
• Training/education
• Safety program
• Financial health
• Lessons learned

To update attendees on the many projects across the country, attendees were taken on virtual job tours. This was done through the Job Tour Reel videos, that were visually engaging and offered project statistics and project staff sound bites highlighting the "focus" and "forward-looking" of the work that supported the "20/20 Vision" theme. Stunning aerial and drone views creatively showed the work that wouldn't normally be experienced when visiting a job site.

The audience was a combination of internal Kiewit stakeholders (administrative, safety, legal, operations, corporate), including key decision-makers.

Objectives of the video were to engage and motivate the audience, show diversity of the projects, and demonstrate the follow key messages:

• Kiewit's people go where the work is
• Kiewit will continue to market, influence, and uphold its successful culture
• Kiewit continues a commitment to iconic and unique projects
• Kiewit supports work that will have an important "footprint" in their respective region
• Kiewit will pursue projects that make a difference and significant impact to its communities