Creative Brief

We see our legacy a bit like a building. As each year passes, our building grows, a few more stories stretch skyward. We’ve gone through reskins and renovations, but our bones remain the same.

2017 was a pivotal year for us as we celebrated our 80^th year in business and made a considerable shift in leadership. We wanted to capture this unique time, creating a snapshot of the people, places, projects, and ideas that not only got us to this point, but will propel us into our next era.

To do that, we created our 80 Stories campaign, a name that plays on high-rise construction and high quality content. We developed 80 short stories to roll out digitally throughout the year, culminating in a commemorative book at the end of the campaign.

Our intention was to use these stories to create deeper, authentic connections with those we work for and with. By focusing on iconic moments, integral people, remarkable projects, and company culture past and present, we were able to celebrate not just a milestone for ourselves, but for all who have shaped who HITT is today.