Creative Brief

Woolpert’s challenge at the 2016 Azteca Cityworks conference was to shed light on Woolpert’s unique approach and process relative to software implementation. Our “Embrace the Journey” campaign featured the following in-booth components:

• Custom 20’ by 20’ booth space
• Printed collateral
• Software demo station
• Live whiteboard sessions
• Lapel buttons and T-shirts
• Themed client presentations
• Looping video content

We also featured the live illustrations of Woolpert’s lead graphic designer Ben Blumensheid. While clients and prospect looked on, he created a visual representation of the asset management journey. Meanwhile, booth staff engaged passers-by in discussions about the evolution of the journey image.

The team produced several follow-up communications, including a final artwork reveal email campaign, website landing page and laminated trifold sales aid featuring the tradeshow “Journey” illustration.