OBG Brand Refresh
Corporate Identity > Corporate Identity-Re-branding
Syracuse, New York
- 1st Place
At OBG, we know the answer isn’t always right in front of you. That to do something amazing for our clients means truly challenging ourselves. It’s this resolve – and belief – that drives us, every day. There’s a Way.
This language, which opens obg.com, is the essence of what unifies OBG’s brand and culture. If you were to walk the halls of our offices, enter an OBG client meeting, or visit a project site, you will witness our “There’s a Way” culture – a drive for solutions.
We are proud to have launched not just a website, but a visible brand experience that finally matches the OBG culture with a focus on what matters to our current and targeted clients. This project was executed on-schedule and on-budget – an exceptional accomplishment when you compare to benchmarking data on website launches alone.
This project is also noteworthy because of the associated engagement plan. Both internal employees and external clients had the opportunity to positively impact our project. We recognize this engagement as foundational to the cultural buy-in and support of our team’s efforts.
The team’s 2015 efforts were just the strategic start – 2016 is marked by the connection of a digital content strategy that is in alignment with OBG’s branding, targeting, and sales plans to increase brand awareness, a true indication of the team’s strategic direction.
Our brand refresh project was a collaborative effort among OBG’s marketing team and leadership team; Partners + Napier; and Terakeet.