Our firm’s podcast, “M+Ake it Innovative,” was created to have deep dive discussions on the world of innovation as it relates to the built environment and to facilitate conversations that create space for change. 

Introducing a podcast demonstrated immediate value in differentiating our marketing mediums, reaching our clients through more humanistic communication with a content method that is increasingly preferred for consumption. Expanding our digital marketing footprint, and platforms for reach, beyond text-based marketing, has evolved our efforts into the modern world, meeting our clients and colleagues where they are. 

Co-hosts, Certified Futurist and Director of Research + Innovation, Mark Bryan, and Director of Strategic Communications, Behavioral Psychology and Human Behavior Researcher, Sam Moeller, host unconventional conversation topics, demonstrating the complexity of our firm’s thought process, and depth of our research that elevates our designs. These conversations serve as an opportunity to showcase partnerships, both with project partners and innovators in a variety of industries that challenge listeners to think with an open mind as we introduce new ideas and energy to our evolving cities in a way that elevates human experiences and enriches lives.

M+Ake it Innovative has proven an effective tool for our firm as we have seen an average of 250 listeners per podcast compared to an average of 50 readers per blog. We are able to reach not only new users but also recapture the attention of those fatigued by looking at a computer screen during COVID and meeting them in a mobile-friendly setting.