Creative Brief

Rogers-O'Brien’s holiday video encapsulates the essence of the holiday season while authentically reflecting our company's core values and achievements. With more than 80% of our portfolio consisting of work with repeat clients, we are a construction firm deeply rooted in cultivating relationships.

Led by our President and CEO, Justin McAfee, the video opens with him sharing a heartfelt holiday poem, reimagined to convey a message of community engagement.

Transitioning into a showcase of current projects brought to life through our in-house 3D printer, the video highlights our dedication to quality craftsmanship. Set against a charming holiday town, these models evoke a sense of pride while inviting viewers to immerse themselves in the holiday spirit.

Beyond showcasing our work, our holiday video expresses gratitude to our clients and employees, celebrating collaboration and shared success. Each project featured was selected to represent a region of Texas and a market sector we serve while focusing on clients we repeatedly partner with or hope to work with again. It's a way of saying thank you for being an integral part of our journey and for entrusting us with their visions.

In closing, the underlying message reminds us of our collective purpose: "Building a Better Texas" is more than a mission statement; it's a commitment that resonates in every brick laid, every project completed, and every relationship formed.