Creative Brief

In today’s world, brands struggle to break through the “content noise” as audiences are inundated with information that adds little to no value to the conversation. RS&H’s thought leadership webinar series stands out by engaging the firm’s in-house experts and client partners in sharing useful, trustworthy information in an engaging format that 1) informs our audience’s decision-making, 2) positions RS&H as a thought leader, and 3) generates qualified leads to win work.

RS&H’s webinars cover research-based, timely, relevant topics that inform our clients, partners, and the industry as they tackle some of their greatest infrastructure and building challenges. The expert panels walk through specific examples and strategies for addressing complex design challenges, sustainability and resilience considerations, and even workplace topics, such as the mental health crisis facing firms and clients/owners alike.

The engaging hour-long sessions include Q&A and valuable post-event content delivered right to inboxes. Through registrations and downloads, RS&H built a robust target client list that allows for continued nurturing and engagement, opening the door for RS&H’s experts and business development teams to build new relationships and pursue new contracts.

RS&H’s winning webinar strategy resulted in exceeding attendance goal every time by approx. 66% and resulted in four new qualified leads.