Creative Brief

You get one chance to make a first impression. For new employees, onboarding is their first impression of our firm. Knowing this, we assessed our program and identified areas for improvement in alignment with company goals.

Research revealed issues including information overload, low engagement and difficulty locating resources. Company leadership expressed that employees weren’t starting project work soon enough due to onboarding inefficiency. 

Without budget allocated, our team utilized existing resources to develop a cohesive, comprehensive program reflecting onboarding best practices. Our new program provides a consistent experience, delivering the right information at the right time while sparking desired action and excitement. It has three new components with distinct branding.

• New Employee Portal: Easy to navigate Intranet homebase. Four curated portal subpages serve as informational cheat sheets providing high level, easy to find information. A Managers subpage offers templates and checklists to get their new employees working faster.  
• Onboarding On-ramp pathway built in our learning platform, Degreed, organizes all onboarding tasks in one place, paces them across 90 days and tracks their completion.
• Communications:
  • Automated email campaign: Five emails sent to new employees and their managers during the 90-day program reminding them to revisit the Portal and On-ramp.
  • Onboarding communications: New employee emails and webinar invitations sent from all departments reworked to match program tone and branding.

Results have addressed identified issues and employees have been thrilled with the results: “I have been employed at numerous other businesses and the initial onboarding experience is superb compared to previous employers.”