Creative Brief

The Happy Holiday from KFA 2023 “Peace Lanterns” Video was the centerpiece of the firm’s 2023 holiday client outreach campaign. Annually, our client holiday outreach campaign is always a part of KFA’s marketing plan as one the last client touches to reconnect before the end of the year. 

KFA's annual holiday video shows all staff members coming together to create something original, visually interesting, and clever. Focused on themes of peace and unity, you will see KFA staff and their families decorating the 100 globe paper lanterns to ultimately create a glowing peace symbol from 150 feet above. Each lantern was decorated with words and messages of inspiration and peace.  A small group from our firm's management team spent time scouting the production location, as well as designing a template to ensure the garden stakes were all properly placed and aligned to form a peace symbol that was 60 feet in diameter. The production team visited the production location in the park several times to do drone video tests at various heights and times of day. The original music was composed, scored, recorded, and mixed by one KFA's project managers who is an incredible musician. He was also the principal vocalist and played several of the instruments heard in the recording. Creating this video was a complete joy for everyone who contributed to it, as well as for those who received it via email or viewed it on social media.