Creative Brief

Amid prevailing global conflicts, we felt compelled to share a thought-provoking message that encourages seeing hope and opportunity for positive change in the current turmoil in our world. This message conveys an optimistic sentiment and a call to action, not just for ourselves but for our valued clients, partners, friends, and family. Our holiday card serves as a poignant reminder that even in the face of seemingly insurmountable challenges, hope persists, and resolutions can emerge even when clarity appears to be elusive. Our message advocates for embracing a transformative perspective, highlighting the potential for clarity when viewing the world through a different lens. This concept is both figuratively and literally represented in the functionality of our card, featuring hidden messages discernible only through the lens of the accompanying decoder glasses. To the naked eye the front image was designed to be chaotic, stress-inducing, and representative of the current social climate, in contrast with the use of the decoder glasses, the image transforms through the use of soft lines and simplicity with a message to inspire and encourage acts of kindness and compassion a call of positive action and change.