Firm Name
HBG Design
Location
Memphis, Tennessee

Creative Brief

HBG Design’s in-house marketing team developed a comprehensive “design unveiling” campaign aimed at promoting five HBG-designed hospitality and entertainment projects scheduled for completion/opening in 2023. This new campaign drew inspiration from our previous 'A Virtual Journey' campaign in 2020, with an updated approach to email announcements, project overview videos, project releases, website posts, and social media content.

Our objective with the project-centric campaign was to sustain and enhance industry awareness and recognition of HBG Design as a client-focused brand that can be depended on to deliver beautiful, market-driven, and operationally successful hospitality and entertainment designs.

Campaign promotions were timed for distribution after major project openings and coincided with annual conferences and tradeshows attended by our principals and business development leaders.

In 2023, HBG's project openings encompassed significant large-scale amenity developments for two longstanding clients (Promotions #1, 3 & 4), a casino and event center project for an Indian gaming client (Promotion #2), and a lifestyle hotel project for a prominent commercial client (Promotion #5). The "unveiling" campaign served to raise awareness of our clients' latest successful ventures while also generating excitement for HBG Design during four industry trade shows and other networking conferences.

Multi-platform campaign elements included:

Video – five project-specific videos showcasing conceptual and experiential design.
E-mail – five campaign e-mails distributed to HBG’s industry contacts.
Social media – Total of 54 Facebook and Instagram posts featuring videos, photography, and design insights.
Website posts served as “home base” for videos and extended project release flipbooks.

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