Klein & Hoffman’s marketing team approaches the annual client holiday gift like any other strategic initiative: with intention, creativity, and clear goals. In December 2025, that process led to the AmperSounds Holiday LP.

The AmperSounds Holiday LP is a custom-designed trifold CD sleeve with a vinyl-style disc insert, paired with a branded JBL Clip speaker, gifted to 124 VIP clients. Designed entirely in-house, the sleeve features team photos, a CEO holiday message, producer notes, and a Holiday Advisory: Cheerful Content label. The disc insert includes a QR code linking to four department-themed Spotify playlists totaling 10+ hours of music. The JBL speaker is boldly branded with Ampy, K&H’s iconic ampersand mascot in orange and white.

The concept came directly from a client perception study revealing that some clients didn’t know K&H’s distinct in-house technical departments. Every team member contributed songs to their department’s playlist, making it a firm-wide effort and genuine (re)introduction to the people behind the projects.

The Results

• 96.8% total scan rate; 82.3% unique engagement rate against a 2-5% industry benchmark for direct mail
• Active scans across 8 states and 33 cities three months after delivery
• Unsolicited client testimonials calling it “probably the best holiday gift I’ve ever received”
• $9,992 total investment, nearly $2,000 under the $12,000 budget

The AmperSounds Holiday LP created a multidimensional client gift rooted in real research, expanding client perception of K&H’s full range of in-house services; proof that a well-executed creative concept can turn a holiday gift into a meaningful client touchpoint.

Go Back to List