Creative Brief

Behind every renewable energy project is a team of engineers solving complex challenges long before construction begins. While technical expertise drives these projects, connection drives trust. KWRE saw an opportunity to strengthen that connection by showing not just what its team does, but who they are.

As the firm’s renewable energy portfolio expanded nationwide, the goal became clear: create a more human, relatable brand experience for clients, partners, and future team members. Rather than focusing solely on technical achievements, KWRE set out to highlight the individuals behind the work, sharing personal stories, photos, and perspectives that revealed life beyond the engineer.

The result was Power Players, a storytelling campaign designed to create a deeper emotional connection between KWRE and its audience.

Over eight months, the campaign featured 29 engineers, designers, and technical specialists across the organization. Each Power Player profile included a custom graphic, a quote highlighting their expertise or personality, personal photos, and a full Q&A published on the KWRE website. Weekly social media posts invited audiences to meet the individuals solving real-world development challenges.

What began as a content campaign quickly became a relationship builder. Clients recognized familiar faces and discovered shared interests. Industry partners engaged beyond project discussions. Employees embraced the opportunity to be seen and celebrated.

The campaign generated 2x higher engagement than typical posts and increased KWRE’s LinkedIn followers by 44.5%, demonstrating that personal storytelling, when executed consistently, drives both connection and measurable performance.