Creative Brief

For over 70 years, OBG has offered services - advanced manufacturing, energy, environment, and water - but our greatest strength is in creating comprehensive, integrated solutions for clients. This is not possible without a collaborative and engaged talent base that is universally aligned in the Company’s mission, vision, values, and strategy. OBG’s mission of People creating a better future by making a difference each day highlights our most valuable asset – our people. It’s essential to the Company’s success for our people to be connected, engaged, and to feel universally valued and heard.

To support our innovative and diversified workforce, we set forth to create and utilize a centralized platform – a place to start our day, every day. OBG’s new intranet, Aurora (working in conjunction with the Company’s Microsoft platform tools) was designed to fulfill this need for a key resource to strengthen communication, content, and collaboration – replacing a “homegrown” outdated intranet platform.

A primary desired outcome from this investment is a positive, sustainable, and scalable impact on OBG culture, communications, and engagement, as well as the efficiency of the Company’s growth and performance.

Another desired outcome was phasing out the risk of email fatigue and communication gaps, as well as enhancing interpersonal and professional communication and engagement across the organization and celebrating and recognizing our people.  We have created a central hub to connect our people to the resources and information they need to be successful, as well as to one another – further advancing our Mission.