Creative Brief

It’s a Wonderful Year! Bedford Fall’s fictional character, George Bailey, would no doubt agree! SME’s 2017 holiday greeting mimicked the 1947 holiday classic “It’s a Wonderful Life”! In the spirit of authenticity, we filmed it in black and white. Just as George reflected back on his wonderful life and finds joy running through the streets of Bedford Falls literally wishing “Merry Christmas” to the iconic buildings that define the town, SME’s passionate people reflect back on our successful year, finding joy in wishing holiday greetings to the buildings/projects we contributed to over the year.  Just as Harry Bailey offers a toast to George for enriching the lives of others, SME’s CEO offers a toast to our clients, partners and friends who helped us on our mission to build and revitalize our world. And just as Clarence leaves a handwritten note declaring that no man is a failure who as friends, we close our greeting with a handwritten note from our CEO declaring that no entity is a failure who has partners and friends. SME’s holiday greeting is not only meant to warm the hearts of viewers in the spirit of the holiday, but also to show appreciation for all our clients who contributed to our success, and to strongly reflect our mission and tagline. SME is Passionate People Building and Revitalizing Our World! 2017 was indeed “A Wonderful Year,” and this is our tribute to our wonderful clients.