Creative Brief

The Pennoni Perspective newsletter promotes our firm's brand, projects, and thought-leadership in a well-received format, while saving money and providing tangible ROI with new work. Our newsletter is a tool to cross-market services to a broad geographic reach which helps generate leads and keeps clients informed on our projects and new approaches. As a multidisciplinary firm with engineers, scientists, surveyors, and planners, Pennoni provides a breadth of services to many markets with reinforced focus now on innovation and smart cities. With the rapid change in technology, the newsletter helps our clients know they are getting innovative methods in delivering quality services for smart, sustainable, and resilient solutions. We are relentless in our aim to bring fresh perspective and new technologies. Previously printed and direct mailed to 8,000 clients, a redesigned interactive digital version of the newsletter was created to better showcase our innovative approaches in technology while cutting the budget and still reaching a larger audience.