Creative Brief

AFG prides itself on being a family-centered company, so every April AFG holds what we affectionately call ‘Bring Your Work to Your Child Day’ (BYWTYC Day). Creating an at-home activity kit allows AFG families to participate even if they might normally be unable to bring children to job sites due to safety or security reasons, and without disrupting normal school day activity.

The 'buzz' around our annual activity kit for BYWTYC Day is to give ‘AFG Juniors’ insight into their parent’s careers, spark interest in the world of STEAM education, and explore the vast possibilities associated with those subjects. In alignment with the 2023 global Take Our Daughters and Sons to Work Foundation’s theme ‘Working Better Together’, Marketing chose to design the 2023 Activity Kit around what it means to be part of the AFG team.

Pairing the ideals of teamwork and construction with the timing of Earth Day, Marketing selected the theme of ‘bees’. Marketing created kits and educational materials to construct Bee houses (artificial hives) and wildflower gardens, providing natural support for endangered pollinators. These kits demonstrated how collaboration is integral to achieving success and how every worker is important.

Feedback from parents and kids alike for the thoughtfully crafted, age-agnostic kits was enthusiastic! The engaging activities even inspired some employees to build on the original concept by inviting their children to their project offices, creating a full day of hands-on teamwork, learning, painting, and building their hives!