Creative Brief

In the past 5 years, Emery Sapp & Sons has grown from 650 to more than 1,600 employee-owners. We also acquired new brands, a few of which have retained their brand identities and operational independence. Getting all 2,600 enterprise-wide employee-owners in one room wasn’t going to be effective. It was time to level up our employee-owner event format. Introducing Shareholder Week: An Annual Meeting Transformed. We honored the legacies created within each of our brands while creating new opportunities for employee-owners to learn about the company and enrich their careers.

Here’s how we did it:

• Established a virtual Shareholder Week brand identity 
• Introduced Shareholder Week to employee-owners months before it started
• Released new daily video sessions educating all employee-owners on the status of the company with updates built for shareholders.
• Engaged employee-owners with virtual competitions for a chance to win prizes
• Provided a physical identity to the week through branded merchandise including a Shareholder Week t-shirt and hard hat stickers. 

Our midwest region still valued the in-person aspect of an annual meeting. A separate, yet related, entity of Shareholder Week was our Midwest Parties hosted in Branson, Columbia, and Kansas City. We kept all party communications separate from Shareholder Week to streamline the registration journey.

Employee-owners were excited about the changes that come with a growing company. With 87% of post-event survey respondents satisfied with the new experience, it's safe to say these events were a success.