Creative Brief

Thirty years in Oklahoma for Garver could only mean one thing - $30,000 invested back into the nonprofit organizations within the state. To commemorate the anniversary of Garver’s 30th year doing business in Oklahoma, GarverGives donated $1,000 a day to philanthropic organizations, selected by Oklahoma employees, across the state for 30 days. At the heart of this campaign, Garver wanted to communicate that we are an Oklahoma firm, and we invest in the state. Key audiences were citizens in Oklahoma, local government, and other important stakeholders who may have previously viewed Garver as an “out-of-state firm.” Beyond monetary contributions, Garver employed a 30-day strategic media plan that involved daily social posts about each unique donation, television interviews, print media features, and internal communications such as custom LinkedIn graphics for employees, email signatures, and employee-led posting. With over 110 pieces of coverage and an estimated 100,000 views reached, the Oklahoma 30 campaign was a successful driver in cementing Garver as an involved Oklahoman business.