Creative Brief

Our entry for Halmar's recruitment and retention communications is designed to stand out at college career fairs and resonate with the digital-savvy generation emerging from universities. In a world accustomed to quick digital information, our pocket-sized "pop-out" brochure offers a refreshing tactile experience that engages you at first sight and invites you to play with it. Featuring real Halmar people from diverse backgrounds, it provides a glimpse into their stories and experiences. By placing ourselves in their shoes, we've answered the question, "What's in it for me if I work here?" The back of the brochure showcases opportunities at Halmar, complete with a QR code leading to dynamic project videos on YouTube. This integration ensures prolonged interaction with Halmar content, making it a compelling tool for recruitment. With its innovative design and strategic approach, our brochure captivates and connects with potential recruits, making it a standout choice for recognition. By giving our team members a platform to share their experiences and voices, we showcase our commitment to valuing and celebrating their contributions. These stories not only provide insight into our company culture but also empower our employees to shape and grow it. By openly sharing their journeys, we demonstrate our dedication to transparency and inclusivity, reinforcing our employees' sense of ownership and investment in Halmar's success. In essence, our brochure is a dynamic tool that not only attracts talent but also strengthens our bonds with existing team members, making it an invaluable asset for both recruitment and retention efforts.