Creative Brief

After more than 8 years with the same website, it became apparent that Cline’s online presence was stagnant and no longer in line with the firm’s strategic objectives. Our assessment revealed deficiencies in functionality, navigation, and visual appeal. The previous site failed to adequately showcase our projects' innovative spirit and lacked clarity in portraying our firm’s culture, values, and mission.

In collaboration with TOKY, we created a new website that authentically represents Cline while offering user-friendly features and an appealing interface. Through thorough research and planning, which included stakeholder interviews and competitive analysis, we gained invaluable insights for differentiation. Our messaging, centered on authenticity and expertise, resonated with clients and potential team members, reinforcing our vision.

By implementing new features to enhance the overall website experience, we effectively highlighted our company culture, values, and expertise. Additionally, we streamlined the job application process for prospects. The results were evident in increased website traffic, longer engagement times, and a surge in job applicants and inquiries from media outlets, indicating the success of our efforts in revitalizing Cline’s online presence.