Creative Brief

BHC is an ever-innovative A/E/C firm committed to serving communities with 'No Problem' service. Our expansive list of services and growing number of office locations enable us to create even more of a positive impact across the country. In 2022, the company celebrated its 30th anniversary under the "Cheers to 30 Years" campaign. As part of the 12-month celebration, we stepped out of the box and into the streetlight by implementing a month's worth of digital billboard advertising. This medium is often overlooked/underutilized in our industry, thus allowing us to take advantage and differentiate ourselves from the competition. 

We cycled four messages through two separate billboards in the Kansas City region, both thoughtfully selected to maximize our impressions and impact. One was on I-35, targeting traffic headed into downtown Kansas City, our hometown and where many of our clients and prospects reside. This allowed us to capitalize on our local market and salute our clients and employees on their daily commutes. The other billboard was located on I-435, targeting traffic into Overland Park, Kansas, a dense corporate hub seeing commuters from surrounding major suburbs. Overland Park is where we are headquartered, and we are heavily involved in the local communities, so we knew that this area would grant us the most return in displaying gratitude. These billboard locations provided us with a medium to capture impressions on both major state highways within the region, maximizing returns, including "eyes" on the company and BHC's presence within the industry.