Creative Brief

This fresh and innovative campaign leads the industry in how we should be relating and attracting new recruits. With an overall company goal of hiring roughly 640+ individuals across the country, the “Day in the Life of a Hensel Phelps Intern” campaign supports recruiting efforts and increases brand awareness using a popular trend on social media. We created 10 Instagram reels each focusing one on of our 2023 interns vlogging highlights of a typical day, from the moment they woke up in the morning to the end of their day at home. To project the “community vibe” of Hensel Phelps, the CEO also created a vlog of his typical day in the office.

The goal of the campaign was to highlight our internship program candidly as a symbol of the path toward a career as a future builder. The addition of the CEO’s vlog was brilliant in that it shows the CEO as a relatable human being, and it showcases the leaders and tasks he directs that keep the wheels of the company turning, thus giving potential interns a vision of what could be. This fresh and innovative campaign strays from a traditional corporate construction outlook on recruiting, which is more project and company-focused. This campaign focuses more on relatability and work/life balance and meets our audience where they are.