Creative Brief

In 2022 and 2023, Cleary Zimmermann Engineers became the industry trailblazer in social media by becoming the first A/E/C firm to go viral on Tik Tok. 

With the participation of the entire firm coupled with the diligent efforts of our marketing team, we created a culture that understands and values the importance of building and maintaining brand awareness on social media through the short-form videos of TikTok.  As a result of this effort, we have received over 4.5 million views on our most viral Tik Tok, built a following of over 1000 people, received job applicants from the platform, and generated word-of-mouth buzz and recognition amongst our clients, peers, and the general public.