Creative Brief

While preparing a custom proposal for a state-of-the-art Healthcare Bed Tower project, we went above and beyond by producing a video submission to showcase our dedication, knowledge and passion for the project. The impact this Bed Tower will have our community will result in being able to treat 1 million more patients each year and allow the healthcare facility to not turn away any patients because of lack of capacity.

Our primary goal of this video project was to give our client the confidence and assurance that our knowledge is unmatched and how ahead we are of any other builder. We took to the future jobsite to gain an understanding of the postage stamp size of the footprint where this 7-story tall building will be constructed. Interviews with the actual jobsite team were brought to life in video style interviews that gave a deeper understanding and perspective of who was listed on the resume section of the proposal. Bringing to life the project team that would be working in conjunction with UW Health for the greater part of three years, instead of just a paragraph on paper.

The video production was a success not only in the impressive way our vision was brought to life, but that UW Health was able to see it through the same lens and came to the conclusion that JP Cullen was the only team for the job.