Creative Brief

One Beverly is a multi-tower, multifamily development in the highly desirable neighborhood of Beverly Hills, California, and a project that will redefine luxury living in the area. This development is a signature project for owner Cain International, who wanted a general contractor who could seamlessly build the project with no surprises. To convince the client to choose Suffolk as its preferred contractor, our Corporate Marketing team designed a customized proposal submission with bespoke covers and tabs to speak to Cain International’s desire for predictability and the company’s sustainability vision for the project. Corporate Marketing also softened the ground for Suffolk’s Business Development team by targeting the clients with a paid social campaign to highlight a San Diego project team member, allowing Cain to “meet the team” and bringing in an emotional connection. We produced, filmed, and edited a testimonial video with a previous client who spoke to Suffolk’s attention to detail and why the Suffolk team was right for the job. Our custom messaging and a unique value proposition ensured all materials had a unified and cohesive look and feel.