Creative Brief

A fundamental aspect of The PENTA Building Group’s mission revolves around “strengthening our foundation through a focus on our people, culture, and communication.” In 2023, our internal newsletter, INSIDE PENTA, was crafted to echo our company’s mission. As PENTA continued its growth and expansion, our newsletter objective was to develop a communication piece that placed our people and core values at the forefront of everything we did as a company. This initiative also aimed to provide an insider’s perspective on the diverse roles and departments within the company.

Each month, we spotlighted a distinct core value and department, enabling team members to articulate their daily responsibilities and illustrate how they integrate PENTA’s core values into their activities. This approach offered a comprehensive view of departmental functions, shedding light on the significance of contributions to the company that might otherwise have gone unnoticed. The resulting content was not only insightful and inspiring, but also informative. The piece reflects a clear and strategic vision, outlining how the piece aligns with and contributes to broader organizational goals, and emphasizes effective teamwork and collaboration, showcasing the collective efforts of individuals involved.

The sections featured contributions from various facets of our organization, including field construction teams, preconstruction, interns, corporate services, virtual design and construction, and our diversity and inclusion committee, as well as highlights from company and community events. Moreover, it showcased our philanthropic endeavors and milestone events in the professional and personal lives of our employees.