Creative Brief

In a world where billions of emails are sent every day and people are inundated with corporate content, how do you get a newsletter opened and read? Give them something worth reading!

Streetwise isn’t your average company newsletter. We created it to be a true industry resource—a timely, digestible, and thought-provoking source of news and ideas in the transportation engineering and planning profession. We want subscribers to continue opening because they are getting high quality insights, and thus developing a positive association with our company and more specifically, our people.

Streetwise is packed with actionable thought leadership content authored by engineers and planners across Kittelson. In 2023, we developed 46 original articles for the newsletter that received tens of thousands of pageviews. Topics ranged from electric vehicle planning and artificial intelligence in transportation to new national research that will change the way we plan and design roadways. Our articles offer practical suggestions for incorporating innovation, equity, safety, and accessibility into transportation projects.

“I just want to let you and your marketing staff know that I find the information in these emails valuable,” wrote a public works director in a reply to our edition about e-bike trail design. We regularly receive emails like this from people in our target audience, and this unsolicited feedback is meaningful to us as it indicates the emails are being consumed and appreciated.