Creative Brief

To showcase the care and collaboration Robins & Morton puts into all we do, our 2023 holiday campaign used crowdsourced elements to deliver a personal holiday experience.

In July, Robins & Morton team members responded to an RFP from Santa that requested the perfect design for a gingerbread clinic at the North Pole. After reviewing the submitted drawings, our planning committee selected elements to incorporate into a model of the new clinic.

We created the Kris Kringle Gingerbread Clinic for Elves with help from our in-house VDC and Innovation teams. The primary deliverable was a custom animation of the project, recounting the story of Robins & Morton’s fantastical building journey.

In addition to the animation, we created a building manual that provided instructions for recipients to build their own gingerbread clinic – complete with the scope, estimate, specifications, and drawings. The manual was distributed to clients, partners, and friends in a unique video book format for an easy way to view the project story alongside a set of custom cookie cutters and a wooden cutting board. Robins & Morton team members and social media followers viewed the story through a webpage that featured the video, a digital manual for download, and links to other immersive features such as a Snapchat filter and Spotify building playlist.