Creative Brief

McCarthy Building Companies, Inc. — a nationally recognized builder and market leader — found themselves working with a website that was unable to produce a digital presence worthy of their work and reputation. A dated and inflexible system meant that site updates were difficult and produced less than desirable results; consequently, updates didn’t happen often. This meant that potential clients and hires were greeted by a website that failed to communicate who the brand really was or reflect the kind of experience that working with McCarthy could bring. 

To remedy this, TOKY created a site with the flexibility to be refreshed and reimagined for new purposes, while always maintaining a level of polish that honors the craftsmanship and stature of the brand. The site’s design features a range of carefully established page templates that are complemented by a system of modular content blocks, all of which can be dropped into place as needed. As flexible as the site is, it's equally simple and foolproof to interact with, empowering a broader array of employees to assist with site-related tasks and to make shorter work of them in the process.

To begin establishing a relationship with site visitors, photography and design elements were combined with subtle animations to focus on the people that make McCarthy’s work possible, and to give them as much visual weight as the firm’s leaders. Visitors now spend more time on the website, submit more business inquiries and job applications, and explore pages more deeply than ever before.