Creative Brief

In 2022, Kiewit Building Group Inc. (Kiewit) participated in nine trade shows promoting our services to the public. At our trade show booth, we distributed our Kiewit brochures and swag, such as hats, stress balls, multi-tools, golf balls & tees, and sunglasses, to interested attendees. Furthermore, we showed our company video to attract conference participants.

To increase interaction and conversation starters at our booth, we set up a golf putting game, which was a hit, especially for students. 

Our printed brochure tells Kiewit's history and core values, highlighting our best projects from different markets, and showcasing the depth of work we can provide to our future clients. We use the brochure as our conversation starters. Per request, the brochure was also sent via email as a PDF to the client. 

Kiewit should win this award because our trade show booth and marketing materials engaged potential clients, trade partners, and future employees with graphically intriguing setups, interactive giveaway games, informational video, and a targeted 
company brochure. 

Additional Information

To prepare for the tradeshows, we identified the 4 I's for Intention to clarify our objectives.

1. Interest: Tradeshow Booth: Visibility & Leads
2. Interaction: Giveaways & Games: Networking & Employment
3. Impact: Company Video: High-Level Company Overview for Visibility & Information
4. Information: Company Brochure: Inform People & Read Later for Leads