Creative Brief

Veterans often face challenges when transitioning from military service to civilian employment. Navigating the job market and adjusting to different workplace cultures can be unfamiliar territory, coupled with misconceptions about the relevance of military experience.

Being a vet is all they know – all they think they know. Here at SAM, we are confident in the transferable skills that service members offer and feel it’s our duty as a company to give back to those who sacrificed everything. 

We believe this story is not just deserving of recognition; it's a catalyst for change.

SAM has an industry-leading military program. We are only one of six large employers in Texas to earn the HIRE Vets Gold Medallion Award from the Department of Labor. This federal-level award recognized our commitment to veteran hiring, retention, and professional development.

It was imperative that we got the word out. The success of our program relies on veterans being informed, and, more importantly, we want to be their career destination of choice.

We recognized this isn’t only our story to tell; it’s theirs. The impact unfolds through a 7-minute documentary-style film, with a blend of interviews, authentic testimonials, and captivating scenes. We highlight the beginning stages of developing our program to the real and raw outtakes of veterans now thriving at the company.

Our goal was to create an immersive experience that resonates with the audience, and we believe we have made a lasting impression that extends far beyond the screen.