With an industry in a talent war and a need for authentic client/prospect connection, Campfire Conversations was born out of the idea that great conversations lead to insights, innovations, and connection. Campfire Conversations brought together Tamarack Grove Engineering (TGE) team members, once a quarter, to engage in conversations around the challenges and solutions they have faced in their projects and the A/E/C industry. Showcasing their culture, project expertise, and the individual personalities behind these challenges and solutions brought the stories to life in an interactive, engaging and approachable way.

Video #1 “The Journey” features key leadership focusing on the history, culture, growth, and future of TGE. Passion, laughter, and humor take center stage to showcase their mission, vision, and values.

Video #2 “Why Structural Engineering” explores the why behind structural engineering as a career choice.

Video #3 “Women Within the Industry” highlights challenges for women in A/E/C and specifically in the structural engineering field and the opportunities with TGE.

Video #4 “The Ark Encounter” focuses on TGEs inaugural, anchor project that was pivotal in establishing the firm as an industry expert in timber building techniques.

This series reinforced recruiting efforts by allowing a glimpse inside the firm to potential candidates while connecting with clients/prospects in an engaging and authentic way. Distribution of the videos via multiple platforms (social media, website, quarterly newsletter) resulted in comments from recruits and clients/prospects expressing positive feedback.