Tamarack Grove Engineering’s (TGE) 2022 Social Media Campaign strategy focused on featuring thought leadership as the foundation to highlight our expertise such as timber framing, designing in difficult terrain, prototype development, offsite construction, and alternative solutions while showcasing unique projects to existing and prospective clients in the commercial, manufacturing, facilities, and modular markets across North America.

TGE’s social media program was designed to feature strategic and targeted thought leadership focusing on client projects, industry-related topics, best practices, and education, as well as highlighting people and culture. Thought leadership showcases our firm’s expertise while promoting team members’ roles and experience on a project-by-project basis that tells our story best. We developed 6 thought leadership pieces building our library of promotional materials and stocking our website with informative pieces that represent TGE’s cumulative strengths.

As each article was completed, it was featured on social media and the firm’s website. Articles were repurposed multiple times throughout the year to gain the widest audience and highest distribution.  With a goal of increasing our brand awareness through social media, 141 social media posts were created featuring the new thought leadership.

Results exceeded goals with social media impressions but more importantly an increase in client/prospect engagement and new clients.