The Great Resignation emphasized an already strained AEC industry in 2021, which caused Tamarack Grove’s leadership team to evaluate new options for recruitment and retention. The team decided that a quick video capturing both the existing team, work environment, and city surroundings would be a cost-effective way to highlight the best aspects of the firm. This 1-minute video is fast-paced, loaded with content, and informative about the city of Boise, the adventurous culture, and the attractive benefits the firm has to offer. In today’s work environment where it’s difficult to attract top talent, Tamarack Grove set out to meet talent where they’re at: on social media of course! This recruiting video makes the viewer wanting to learn more, where they can visit the firm’s career page to do so. Pairing the onboarding kits for new hires with the recruiting video placed Tamarack Grove ahead of competition when it comes to attracting top talent in the AEC industry. The onboarding kit is customized to each new hire, featuring a variety of TGE swag, a hand written card from the team leader and principals, as well as a notecard to follow the firm on social media before their first day.