W.E. O’Neil was founded in Chicago in 1925. As the firm grew, new offices opened, operating as separate entities across six states. In recent years, we’ve moved to a 100% employee-owned firm, and movement toward a one-team approach is underway. As a national team, members of O’Neil came together to develop new mission, vision, and values and wanted to share it with the world. Unfortunately, our archaic website kept us from delivering the message as it should be.

Our new website was conceived as a curated collection of the best of W.E. O’Neil. A committee with national members came together with the following goals:

• Put our people and culture front and center
• Give site visitors a feel for what it’s like to work with and at O’Neil
• Deliver a modern site paying attention to the user experience driving engagement
• Site performance and content curated for business development purposes

Working together, we achieved these goals by developing original content; reworking all text to align with our new mission, vision, and values; consulting subject experts throughout the firm; gathering and crafting employee-owner quotes; and acquiring professional videography and photography featuring our people (no stock!) to tell the story.

This process was well outlined, organized, and coordinated with quality control at each step. Completed in just nine months, this website has:

• 21 unique pages
• 280 projects
• 20 market/services highlights
• 72 leaders
• 12 offices
• 107 news items
• 50+ client testimonials
• 64 employee-owner quotes

Together we delivered this superior, engaging website using the one-team approach.