Truebeck Construction increased our video marketing for more dynamic storytelling, effective communication, and stronger brand engagement. The video we are submitting – titled “Game Changers” – is from a marketing campaign we launched in 2016, that focused on recruiting.

This video promotes Truebeck’s unique core values by creatively flashing them on screen and integrating dynamic visuals of our culture to support them. The themes we focused on were fun, exciting work, opportunity, engagement, diversity, youth, technology, community service and branding. We have found these topics to be important aspects of the recruiting process. Rather than verbally explain them, we believed a more powerful method was a video – video is exponentially more powerful than the written word. Per Forrester Research's Dr. James McQuivey, "a minute of video is worth 1.8 million words."

This video is part of a series we worked on in-house to create more humanized marketing. What better medium than video to show more human interaction between our brand and clients, employees, and recruits – interactions that don’t feel like marketing.