As a leader in sustainable design, PAE’s website needed a refined look and feel and modern functionality. Their new digital brand home had to be as bold as the structures it features, worthy of the company that engineered the world's largest Living Building: Seattle's Bullitt Center. PAE turned to brand and digital agency FINE to plan, design, and build a new responsive website to reflect the firm’s growing stature and impact.
On PAE’s new site, museum-quality project images, cleaner navigation, user experience and design all speak to the brand’s focus on simplicity, and the audience’s appreciation for elegant solutions to complex problems. The site also engages prospective clients with distilled, digestible messaging that reinforces the work’s impact. Though the work takes center stage, images of PAE teams offer a glimpse into the kind of culture that incubates solutions, making the site an effective lure for top talent looking for meaningful work.